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Regional flooring installation company offering LVP, carpet, laminate, and hardwood services.

The client relied heavily on word-of-mouth and had issues in the past running Google Ads successfully. Previous attempts produced high click costs, low conversions, and overall lackluster results. They needed predictable booking requests for in-home consultations.

• Built 5 themed search campaigns focused on intent-based keywords (LVP, carpet, general flooring, free installation, 0% financing).

• Prioritized campaigns with the highest returns after testing.

• Implemented negative keywords and conversion-optimized ad copy.

• Directed traffic to a custom landing pages with clear CTAs and streamlined mobile flow.

• CPC dropped by 38% within the first 30 days

• Conversion rate increased from 4.2% ? 12.9%

• Cost per booking: stayed the same but with a higher close rate

• Daily leads instead of sporadic traffic

• Able to increase budget by 25x and remain profitable

• Multiple weeks with record-number of bookings
• Client needed to hire more people to handle the influx of business

A growing residential & commercial cleaning company. They offered standard, deep, and move-out cleanings but struggled with consistent lead flow.

The business relied on referrals and Yelp but wanted to scale. Their previous boosted posts failed to produce quality leads, and advertising lacked clear messaging or targeting strategy.

• Created 3 creative angles:

  • “Come Home to Clean” lifestyle imagery

  • “Move-Out Stress Relief” problem-solution ads

  • “Commercial Cleaning Confidence” for offices

• Built separate funnels for residential vs commercial leads

• Implemented lead form + landing page split testing

• Used retargeting audiences based on website traffic, Instagram/FB engagers, and lookalikes

• Cost per lead: $8–$14 for residential

• Cost per lead: $20–$35 for commercial

• CTR improved from 0.9% ? 3.4%

• Generated 120+ high quality leads in the first 45 days

• Increased monthly revenue by $6,000+ from new recurring clients

Meta became the company’s primary growth channel, and they expanded their team by two additional cleaners within three months.